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Case Study

African Natural Glow

Customers hesitated to buy beauty products online.

IndustryE-commerce / Retail
CategoryEcommerce
CountryKenya
Delivered in3 weeks
Screenshots7
Project Overview

The problem and how we solved it

The Challenge

  • Customers hesitated to buy beauty products online.

  • Orders were managed manually through calls and social media.

  • Payment reconciliation was difficult.

  • Customers preferred mobile money and cash on delivery.

  • Delivery delays and unclear addresses caused failed deliveries.

  • Stock levels were difficult to monitor.

  • One-time buyers were not consistently retained.

Our Solution

  • Added clear product information, reviews, return/refund policy, secure checkout, and visible customer-support contact options.

  • Centralized all orders in an admin dashboard with automated order statuses.

  • Connected online payments to orders and provided clear payment-status tracking.

  • Enabled flexible payment options at checkout.

  • Added structured address fields, delivery instructions, contact details, and order-tracking updates.

  • Implemented real-time inventory tracking and low-stock alerts.

  • Enabled customer records, promotional campaigns, and post-purchase follow-up.

Delivery Journey

Delivered in 3 weeks

How this project moved from the first conversation to launch, step by step.

1 Week 1

Discovery & Requirements

Workshops with stakeholders to understand the business, the pain points and what success looks like.

Stakeholder workshopsProcess mappingSuccess metrics
2 Weeks 2–1

Scoping & Kickoff

Scope, milestones and responsibilities agreed and signed off, then a kickoff meeting with the whole team.

Scope sign-offProject planKickoff meeting
3 Week 2

Design & Architecture

User flows, interface designs and system architecture prepared and reviewed with the client.

UX flowsSystem architectureData model
4 Weeks 3–2

Build & Iterate

Development in short sprints with a working demo every week.

Sprint demosClient feedback
5 Week 3

Testing & Launch Prep

Quality assurance, security checks, user acceptance testing and team training.

QAUATTraining
6 Week 3

Go-Live & Support

Deployment, monitoring through launch, handover and ongoing support.

DeploymentHandoverSupport
Outcomes

What the client gained

Improved buyer confidence and higher checkout completion
Reduced missed orders and improved order accuracy
Faster confirmation and fewer payment disputes
Broader customer reach and reduced abandoned carts
Better delivery coordination and fewer failed deliveries
Reduced overselling and improved product availability
Increased repeat purchases and customer lifetime value
Technology

Built with

LaravelPHPTailwind CSSmpesaMySQLAWSRedisn8n
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